Why Use REAL® Milk?
People want REAL® hot chocolate milk and are willing to pay for it.
A Delicious Alternative at a Higher Price Point
Why Hot Chocolate Milk
Profitable, Healthy, and Quick to Serve
Why use REAL® hot chocolate milk? REAL® hot chocolate milk has strong advantages over the typical powder and hot water alternative, and can be sold at a higher price point. REAL® hot chocolate milk is not only a delicious heathly option for your customers, but can be sold at a higher price point. Adding alcohol at time of purchase can raise profits as much as 50% per cup, and baked goods such as churros or warm cookies are great point-of-sale accompaniment.
Consumers Prefer REAL® Milk
Consumers Like the Taste of Hot Chocolate Milk Better
According to athe GfK Hot Chocolate Navigator Report released in April 2009, consumers agree: hot chocolate made with real milk simply tastes better. 73% of adults surveyed preferred milk over hot water. 85% of those respondats said it tasted "richer," while 76% stated that it was "creamier."
Chocolate Milk is Healthy
REAL® Milk Brings Healthy Benefits
According to athe GfK Hot Chocolate Navigator Report released in April 2009, 63% of consumers agree that REAL® milk hot chocolate is more nutritious than fast food or junk food, while 56% feel it's a good source of calcium. Additionally, chocolate is chock full of antioxidants, and milk is a great source of protein.